The View from Behind the Sunglasses

Gatorade has positioned themselves as the choice of drink by...

musingsfrombehindthemirror — Sun, 13 May 2012 10:35:00 -0700

Gatorade Logo

Mitch Hedberg as Gatorade Spokesperson

Gatorade helps with UNICEF

Tylenol and Gatorade co-op campaign

Gatorade has positioned themselves as the choice of drink by athletes.

Client: Gatorade “Thirst Quencher”

Client Background:

Gatorade is a sports-themed beverage that is known for replenishing athletes’ body’s water, carbohydrates and electrolytes.

In the late 90’s Gatorade introduced a sub-line line called “Gatorade Frost” which broaden the company’s consumer demographic to the “active thirst” market that is 10 times the size of the sports drink segment.

Since then Gatorade has continued to increase product selection with more sport-aimed products and multiple re-branding failures. Some of these rebranding failures were subtly attempts by Gatorade’s to target the “urban” demographic.

In 2010, Gatorade final product portfolio was repositioned around the “G-Series.” The G-Series three main segments, Prime 01, Perform 02 and Recover 03, all fall under the sports-aimed theme. Even their G Series Fit which isn’t aimed at athletes during sporting events but rather for the before or after of personal fitness exercises.

Gatorade is also the drink of choice by many non-athletic types, in fact the majority of people who drink Gatorade are not althetes.

So, why does Gatorade ignore the non-athletes?

Insights:

Many people, besides athletes, are dehydrated.
Store clerks report that 50% of their Gatorade customers are hungover or plan to be hungover.
Gatorade is a beneficial alternative to water when suffering from nausea, diarrhea and helpful for viral gastroenteritis (these can be symptoms of an alcohol induced hangover).
After consumption, Gatorade helps the body maintain fluid better.
Gatorade has beneficial uses for “rehydrating” non-human things, too.
Mix half a bottle of Orange-flavored Gatorade and water together for furniture polish. The orange extra keeps furniture polished and shined.

In conclusion, Gatorade has long ignored their products usage by the non-athletic demographic and the other non-sports related scenarios where Gatorade is consumed.

We recommend repositioning Gatorade as “the rehydration drink” with a new campaign that message reads, “Gatorade rehydrates whatever needs hydration.” This positioning encompasses a larger demographic for Gatorade’s target audience.

Bad Recommendation #1: Mitch Hedberg as the Spokesperson (post-mortem).

Mitch Hedberg will comically represent Gatorade’s large “non athletic but dehydrated” demographic and their uses of Gatorade.

Listen to Mitch talk about Gatorade, here!

Bad Recommendation #2: “The Hangover Cure” Co-Op Campaign with Tylenol.

Gatorade rehydrates and replenishes the human body with water, carbohydrates and electrolytes that are depleted from drinking alcohol.

Tylenol is used for pain relief, such as headaches and body aches.

Bad Recommendation #3: Gatorade Sponsors and Donates to UNICEF’s “Tap Project” that gives Clean Water to Kids Around the World.

A goodwill act by Gatorade and the Gatorade donation will help the kids’ bodies maintain fluid better after consumption, which will help them stay better hydrate.

Client: Verizon’s Mother’s Day Droid Razr...

musingsfrombehindthemirror — Mon, 30 Apr 2012 16:11:00 -0700

Client: Verizon’s Mother’s Day Droid Razr Commercial, 2012.

Recently, I watch a Verizon commercial on TV that shows a mother and daughter distraught over the daughter moving a few miles away. Their emotional distraught is highlighted by their dialog of fake crying. Through inaudiable hysterical cry both mother and daughter understand each others sobbing words, but we the audience are given subtitles to understand what is going on.

A girl friend and I were taking a homework break when we both saw this. We sat through the commercial in silence, then turned to each other and said “that was awful.” We both have a great sense of humor and we’re surprised that we were offend as women. First, yes neither one of us could relate to that type of mother daughter dynamics now nor at any point in our lives. Secondly, yes we women can understand each other even when men might think we are talking gibberish. Thirdly, yes we understand the women’s representation that was exaggerated in the commercial. And fourthly, yes we have a sense of humor and make tons of fun of ourselves.

However, the execution of this Verizon commercial was juvenile and degrading to women. I didn’t want want to go there with the “degrading women” part but after seeing the commercial and sitting with it after it is degrading towards women and positions us as hysterical, overreactive “silly-iots” (silly idiots).

Question…

What are the insights used to create this campaign message?

Women understand each other when no one else does?
Mothers and daughters are similar?
Women are emotionally hysterical?

Were there no creative considerations in handling the message?

Commercial Link: http://www.youtube.com/watch?v=NOvnIK6jex0

Take Your Headphones Off and DANCE! To enlarge the KICKSTARTER...

musingsfrombehindthemirror — Mon, 23 Apr 2012 17:05:00 -0700

KICKSTARTER Project Webpage

Project Rewards

Take Your Headphones Off and DANCE!

To enlarge the KICKSTARTER Project Homepage photo, Click here!

To watch the project video, Click here!

I pace when I talk on the phone. I walk when I need to think. And I dance to make me smile. Movement is good for the human body, mind and spirit.

For me every good day begins with my morning shower’s dance routine, it’s how I utilize my 14 years of unserious dance experience. I love dancing. I come from a dance loving family. If you’re ever lucky enough to be invited over to the big Red House when the Sandoe-Henshaw-Hemingway family are all in town together, you’ll be treated to the most Motown dance party that’ll go late into the night.

Last weekend I broke my headphones and the first thing I did today, Monday, was stop in Chinatown to buy another set. Why? Because I would’ve felt a void in my soul all day if I didn’t have a soundtrack to my day’s commute between activities.

We walk around the city with our earphones plugged into our ears with our music playlists giving us our chosen soundtrack to our lives for that day. But this also isolates us from others around us.

If life was a musical it would be annoying. But if life had the possibility for theme music, soundtracks, impromptu music videos and spontaneous dance parties it would invite you to participate in your surrounding community, while promoting health and fun.

Scientifically: Dance (exercise) releases endorphins, which make you happy.

Physically: Dance moves your body, which is cardio and healthy for you.

Psychologically: Dance gives you a sense of release and freedom.

Emotionally: Dance improves your mood and makes you happy.

And Logically: Dance is fun.

I want to do this project because I want people to remember that community, playfulness, happiness and movement are essential to life.

Project Title: Take Your Headphones Off and DANCE!

Category: Dance

Short Blurb: Outdoor Wireless Motion Sensor Speakers are installed around San Francisco to play music when a passerby walks by setting off the speaker’s motion sensor. This spontaneous outdoor communal music encourages dance, human engagement and community interaction.

Project Location: Multiple locations in San Francisco

Project description: Install Outdoor Wireless Motion Sensor Speakers at different locations around San Francisco. The outdoor motion sensor speakers picks up the song playing on the walker’s playlist and plays their music until the walker is out of the speaker’s vicinity.

Reward #1: $1.00 OR MORE

Receive a Outdoor Wireless Motion Sensor Speaker locations map via email.

Reward #2: $5.00 OR MORE

Suggest Outdoor Wireless Motion Sensor Speaker locations and songs.

Reward #3: $10.00 OR MORE

Vote on Outdoor Wireless Motion Sensor Speaker songs.

Reward #4: $20.00 OR MORE

Vote on Outdoor Wireless Motion Sensor Speaker locations.

Reward #5: $50.00 OR MORE

Vote on Outdoor Wireless Motion Sensor Speaker locations and songs.

Reward #6: $100.00 OR MORE

Choose an Outdoor Wireless Motion Sensor Speaker location song.

Reward #7: $500.00 OR MORE

Choose an Outdoor Wireless Motion Sensor Speaker location.

Reward #8: $1,000.00 OR MORE

Choose an Outdoor Wireless Motion Sensor Speaker location’s playlist.

***

*Project is subject to all human, common sense and good taste regulations.

How To Be Prepared When Zombies Invaded San Francisco The...

musingsfrombehindthemirror — Mon, 02 Apr 2012 19:12:00 -0700

Zombie Safety Logo

Zombie Safety Kit

Zombie Survival Tips

Zombie Varieties

Zombies Ahead!

How To Be Prepared When Zombies Invaded San Francisco

The Scenario: Zombies are invading San Francisco at 7pm on Saturday night and I, Liz Hemingway, have been hired as the City’s Zombie Strategist.

My Mission: To define Zombie Protective Wear and to assemble a Zombie Safety Kit.

Zombie Survival Kit: See enlarge image of the Zombie Survival Kit!

1. Backpack Survival Kit

Enables easy and hands-free transportation of Zombie Survival Kit.

2. Zombie Varieties Card

Know your Zombie enemy better by identifying which type of Zombie you are up against.

3. Zombie Survival Tips Card

Know the tips that’ll help you survive a Zombie Invasion.

4. Salt

To return Haitian Zombies back to the grave.

5. Hand Sanitizer

For cleansing and disinfecting dirt or infectious blood on a person.

6. Box of matches

To light things and Zombies on fire.

7. Grenades

To set Zombies on fire.

8. Sound Grenades

To distract or confuse Zombies.

9. Battery & Solar Powered Radio

To get updates on the Zombie landscape and what other people are doing. Radio frequencies are traditionally the only form of mass communication during Zombie invasions.

10. Protein Bars

For light weight food.

11. Water Pack

For light weight hydration.

12. Retractable Rifle

Space saving rifle to kill Zombies from a distance.

13. Extra Ammo

To refill guns.

14. Batteries

For the radio and flash light.

15. Glock Hand Gun

Easy to handle gun to kill Zombies.

16. Flashlight

To see in the dark.

17. Swiss Army Knife

For fixing, making, opening and other such needs.

18. Hunter’s Knife

For hunting, cutting and cooking.

19. Louisville Slugger

For bashing Zombies, specifically their heads.

20. Crowbar

For swinging into Zombies’ heads, hoist oneself up and opening shut things.

21. Machete

For slicing and decapitating Zombie’s heads.

22. Tear Resistant Body Suit Protective Wear

For protection against Zombie wounds that exposes your blood.

23. Compass

To know what the directions are should you have to travel.

24. Waterproof Watch

To know the date and time to better strategize and understand the Zombie invasion.

25. Tear Resistance Head and Neck Mask Protective Wear

To protect the head and sensitive area of the neck from Zombie scratches that could lead to infection

26. Bandanas

For wiping sweat, cleaning something up, covering one’s mouth and wrapping something up.

27. Ski Hat

For warmth since most of the body heat is lost through your head. And to protect girls’ hair from being pulled by Zombies.

28. Protective Goggles

To protect your eyes from exposure to Zombie blood and fluids. To protect eyes from grenade and dust particles.

29. Tear Resistant Protective Glove

To protect hands from Zombies during physical combat.

30. Rope

To tie things up, hoist things or oneself and climb things.

31. First Aid Kit

To treat treatable wounds and ailments.

*ANYONE INFECTED WILL BE TO BE ELIMINATED.

*ANYONE INFECTED WILL INFECT OTHERS.

Zombie Survival Tips Card: See enlarged images of the Zombie Survival Tips Card!

» Stay away from Zombies.

» ANYONE infected is a THREAT.

» TO KILL A ZOMBIE YOU MUST DESTROY THEIR BRAINS,

DECAPITATE THEM OR COMPLETELY BURN THEM.

» Be quiet. Most Zombies react to surrounding stimuli.

» Don’t get surrounded or backed into a corner.

» Stay away from Densely populated areas because

infestation is likely to be heavy.

» Retreat to a secure location (try places with food

supplies).

» Barricade all entrances.

» Gather rations (food, water etc.)

» Gather household/location items that can be used for stabbing and decapitation.

» Make long-term preparations for survival.

» Wait patiently for rescue.

» Listen to the Emergency Alert System for news and

updates.

Zombie Types Card: See enlarged image of the Zombie Types Card!

There are contradicting beliefs on Zombie types and their functions. You need a basic understanding of what types of Zombies you might be up against.

Hollywood Zombies

KILL BY: COMPLETELY BURNING, DECAPITATING OR DESTROYING BRAIN.

The walking dead or a Zombie infected person. Pandemic illness can cause the dead to be reincarnated into Zombies.

» Eat Flesh

» Lacks Free Will

» Behavioral Impairments

» Sensory Experiences

» Corruption of the Haitian Zombies

Haitian Zombies

KILL BY: COMPLETELY BURNING, DECAPITATING OR DESTROYING BRAIN.

A ghost or spirit of a dead person who’s a

zombie through witchcraft and is

controlled by a Bokor or Sorcerer.

» Possibility of treatment, if the Zombie’s death-like state is caused by TTX

poisoning given by the Sorcerer.

» Behavioral Impairments

» Could be Alive or Dead

» Does NOT Eat Flesh

Philosophical Zombies

KILL BY: SALT, DECAPITATING OR DESTROYING BRAIN.

Behavioral Philosophical Zombie: behaviorally indistinguishable from a human.

Neurological Philosophical Zombie: has a human brain and is generally physiologically indistinguishable from a human.

Soulless Philosophical Zombie: lacks a “soul.”

» Does NOT Eat Flesh

» Lacks Free Will

A photo essay of a single thought constantly repeating in my...

musingsfrombehindthemirror — Mon, 02 Apr 2012 16:22:00 -0700

A photo essay of a single thought constantly repeating in my head as I planned my tiny 450 sq. studio apartment’s transformation into a “spacious” and as my mom says “more adult” home.

How do you stand out in an industry overly saturated with...

musingsfrombehindthemirror — Mon, 26 Mar 2012 18:25:00 -0700

Project Notes

A rainy Saturday lost in the basement

Pinterest's Visual Layout

Grab Some Goodby website 1/3

Grab Some Goodby website 2/3

Grab Some Goodby website 3/3

Youtube's Video/Visual Layout

Intern Sushi's Layout & User Experience

How do you stand out in an industry overly saturated with talent? Recently, world renowned agency Goodby Silverstein and Partners had to let go some 200 employees from their 700-person workers after losing their Sprint and Hewlett-Packard accounts.

After learning of the lay off news that affected his former Goodby colleagues, J.D. Beebe (26 yrs. old, copywriter at NYC’s Noise) set up the site “Grab Some Goodby” to gain his Goodby friends exposure and help them get back into the workplace.

“Grab Some Goodby” is a seemingly great platform to leverage oneself by their former famous employer.

Majority of the people featured on “Grab Some Goodby” received multiple contact requests and had a positive experience. However, the site was embraced by all the laid off Goodby employees. Was it ego? Was it admitting to of being laid off? Was it that higher ranking positions weren’t interested?

The “Grab Some Goodby” news and our own needs of being grad school students in need of internships sparked the question… Should we position ourselves as a group of AAU graduate student Strategic Thinkers to help us attain industry internships?

Yes, we should position ourselves as Strategic Thinkers. It’s the only unique thing we’ve got going for ourselves besides the individuality that I am sure oozes from everyone’s websites, blogs and social media accounts. Also, it won’t be that unique after other (competitors) of various unique positionings do the same thing, too.

I think we should do so through a simple and visual interactive website that the students are all members of. Our Unique Positioning Statement is that we’re a class of graduate students concentrating on strategic thinking in San Francisco. A visitor expects a great pool of talent where they are impressed and quickly get the information they need, while be visually engaged. It’s better someone enjoy getting your resume that glazed over with boredom. *Obviously, someone else can copy write that to sound better.

And so, we start the branding and strategic planning process…

*All material is in rough form.

Brand Names:

Project 13 (Please, let’s keep brainstorming.)

Position:

To brand class as a group.

Target Audience:

Agencies
Agency start-ups

Objective:

To ensure 13 of AAU’s best account planning graduate students land internships.

Competition:

Students/Unemployed Adv. People looking for Entry/Junior Level

Grab Some Goodby: http://GrabSomeGoodby.com/
San Francisco Egotist: http://www.thesfegotist.com/talent
Intern Sushi: http://www.internsushi.com/
LinkedIn: http://www.linkedin.com/

Other Bay Area-based Advertising Schools, like the Miami Ad School: http://www.miamiadschool.com/

Message/Bumper Sticker:

We are the most creatively insightful storytellers and cultural explorers, who are honing our creative strategic thinking skills while demonstrating our love for our work by going to very expensive graduate school in hopes of participating in a field that feeds our curiosity and mischievous needs.
*Just being honest. We can reword this for a more appropriate message.

Creative Idea:

Website with student photographs, bios, blogs and 1-Minute video of each person, similar to: http://vimeo.com/channels/oneminutewonder/#36284099

Marketing Ideas:

Announce ourselves through social media: LinkedIn, Facebook, Twitter and YouTube, which, also, showcases our social media effectiveness.
Show our sketches, brainstorming, video, photos and Behind-the-Scenes of the Project to show our personalities, thinking and collaboration in a real project.

Strategic Group Decisions:

1. To position the class as a group instead of going about the internship process as one of many individuals.

2. To show our own creatively strategic thinking and individual selves in our profiles, which are members of a group identifying themselves as AAU’s best storytellers and cultural deciphers.

3. To be primarily visually engaging by use of images and videos.

Resources:

http://www.goodbysilverstein.com/

http://www.mediabistro.com/agencyspy/jeff-goodby-sends-us-a-note-regarding-staff-cuts_b29204

http://adage.com/article/agency-news/scenes-grabsomegoodby/232773/

Method Consumer Tye Smith’s Purchase Path

musingsfrombehindthemirror — Mon, 12 Mar 2012 18:38:00 -0700

Method Consumer Tye Smith’s Purchase Path

Method and ”The Post-College Young Adult” Consumer...

musingsfrombehindthemirror — Mon, 12 Mar 2012 03:24:00 -0700

Method and ”The Post-College Young Adult” Consumer Profile

Method: ”We are people against dirty.”

A decade ago, Method home products turned the cleaning industry upside down through their non-toxic, biodegradable, natural derived plant based products and aesthetically pleasing, minimalist product design.

Method looked at the status quo and knew there was a better way to do business.

Method wanted to create non-toxic cleaning supplies and Method knew people wanted cleaning products they wouldn’t have to hide under their sinks

Method produces daily necessity products and by purchasing Method products over other brands is an easy way to help planet earth and feel that you’re doing your part to make the world a better place.

Method quickly brought innovation with their eco-friendly products to a stagnant industry long dominated by P&G and Unilever. Not only did they shake the Cleaning Supplies Industry, they shook the consumer packaging industry to it’s core by their understanding of social dynamics and application of that to their product design.

Method is a revolutionary blend of culture and commerce and style and substance.

I think Method home products should explore targeting “The Post-College Young Adult” consumer because they their at a stage in life where they are ingraining their values, beliefs and behaviors into their lives. They have already been educated on reality and urgency of the planet’s health. And there’s high potential for repeat business as long as it’s available at purchase locations.

Method Consumer Purchase Path: http://viewfrombehindthesunglasses.tumblr.com/#/post/19213070687

Visit Method at: methodhome.com

Humanizing brands is important. Human brands demonstrate...

musingsfrombehindthemirror — Wed, 29 Feb 2012 23:19:00 -0800

Humanizing brands is important.

Human brands demonstrate transparency, which genuinely connects the brands to their consumers. Being flawed adds character and personality. Embrace it. Own it.

Websites that list the number of social media Likes and display Comments are examples of brands shedding the corporate identity and embracing their human side.

Consumers appreciate the honesty that comes with the immediacy of the internet. Consumers are going to find out everything they need to know about your company anyways, so get a step ahead and own it. Leverage your ability to respond and connect and gain like-ability and trust by being flawed.

“Sh*t Yogis Say” was uploaded by Lulu Lemon (a yogi store).

Check out Trend Watching’s March 2012 Trend Briefing: Flawsome. “Why brands that behave more humanly, including showing their flaws, will be awesome.”

Creative Brief for Revitalize Detroit Campaign The campaign is...

musingsfrombehindthemirror — Tue, 28 Feb 2012 00:20:00 -0800

Creative Brief

Example of possible creative direction

Example of possible creative direction

Creative Brief for Revitalize Detroit Campaign

The campaign is about the revitalization of communities within our global community, specifically Detroit. The campaign highlights that we are all members of the global community, which makes us responsible for the communities within our global community.

The message of this campaign is: we are all locals of Detroit and responsible for Detroit because Detroit is a part of our global community.

The overarching message of the campaign is we are all locals of our global communities. The campaign can be adapted to highlight the other communities in need of revitalization.

ALLSTATE MAYHEM CAMPAIGN CREATIVE BRIEF EVERYONE LOVES A GOOD...

musingsfrombehindthemirror — Mon, 27 Feb 2012 01:30:00 -0800

ALLSTATE MAYHEM CAMPAIGN CREATIVE BRIEF

EVERYONE LOVES A GOOD VILLAIN!

Advertising agency Leo Burnett flipped the usage of the age-old fear-based campaign concept and made it contemporary by humorously personifying the “bad situations” where insurance is needed. Allstate’s “Mayhem Campaign” creates a relationship between the viewer and Mayhem, as consumers become voyeurs and targets of the charming, mischievous, anti-hero Mayhem and his misadventures. Allstate reminds us mayhem is everywhere and leaves us asking ourselves; “am I protected enough against mayhem?” Allstate answers immediately by positioning themselves as the protection against mayhem; “nobody protects you from mayhem, like Allstate.” Allstate has shifted the the insurance industry’s conversation away from the lowest prices by reminding consumers that you get what you pay for and if you’re with Allstate than “you’re in good hands.”

The message is approached with humor and light-heartedness that entertains audiences while acknowledging serious and real situations without directly scaring consumers. Allstate is one of the insurances companies with communication campaigns that are revolutionizing the insurance industry’s image from stagnant and irrelevant to hip and necessary for life.

MEET MAYHEM!

Allstate’s Mayhem is an award winning campaign and one of my personal favorites.

Allstate’s Mayhem TV on youtube

Allstate’s Mayhem is Everywhere

Allstate’s Mayhem Integrated Campaign

To be or Not to be, American Apparel and QR Codes? (Click the...

musingsfrombehindthemirror — Mon, 20 Feb 2012 14:00:00 -0800

To be or Not to be, American Apparel and QR Codes?

(Click the hi-res photo link on the right hand side, scan the QR code and see where you go!)

American Apparel’s brand image is clearly represented by their heroin-chic spandex wearing employees who are cooler than you. The look is clean and simple mixed with gritty sexiness and a splash of dorky is the new cool.

QR Codes are those white square with a black dot design in the middle. They’re widely popular all over Japan and did not enter the US with the bang QR Codes were expected to have.

Question: Should American Apparel put QR Codes on their clothing tags?

Most consumers have their cellphones on them (100%). Besides using their cellphones for phone calls, many people use their cell phones for: texting (92%), internet (86%), photo texting (82%), social media (88%), photography (76%), in-the-moment research (76%), applications (74%) and for shopping (44%).

People are actively and constantly engaged with their cellphones, sending data, receiving data and using it for photography, the internet and the need to “Point-and-Know” information and even shopping. The engagement and behavior required necessary to use a QR Codes is already ingrained within the target market and people: 15-34 yrs. old. They already have the behaviors necessary and crave the immediacy of what they want.

When shopping many consumers talk on their cellphone (61%), send photos to friends for their opinion (49%) and take photos of things they like (40%).

When actually shopping over half of consumers are engaged with cellphone and already using their cellphone in the store.

When consumers were asked if they’d like more information on the variety of way can wear American Apparel’s versatile clothing over half said “sure” while the rest were mainly indifferent.

More consumers want more information, while others consumers are indifferent but not opposed. Therefore, there is low-risk of opposition to giving consumers more information.

Majority of consumers acknowledge Japan as ahead of the technology curve (66%), while others weren’t sure.

While QR Codes have not widely caught on in America, they are highly popular in Japan. American consumers acknowledge and recognize Japan as the forerunners in technology. But are still hesitant to adapt to new technology behaviors. QR Codes have not been widely used in America. It’s the slow adaption of technology by American consumers. Also, there needs to be smartphone and application advances.

Additionally, mobile adaption is happening 8x faster than traditional web adapation. Mobile web adaption has changed consumers’ behaviors. Today, more consumers pend more time on their mobile devices than desktops. 2015 forecast has more US internet users accessing the web through mobile than desktop.*

Based on brand and target audience research, my recommendation is American Apparel should USE QR Codes on their clothing tags and inside their store locations.

And in the future, American Apparel should look into using QR Codes on their clothing tags and in their ads. Check it out below…

http://viewfrombehindthesunglasses.tumblr.com/private/18002740265/tumblr_lzqi7rW7Yr1roezey

*Qualitative and Quantitative research was conducted for this article.

External References

* http://mashable.com/2012/02/16/mobile-commerce/?utm_medium=email&utm_source=newsletter

Context, Trends + Patterns

musingsfrombehindthemirror — Fri, 10 Feb 2012 16:40:00 -0800

Location: Corner of Octavia Blvd & Hayes Street. When: Sunday Afternoon Environment: It’s...

Curiosity

musingsfrombehindthemirror — Mon, 06 Feb 2012 13:26:00 -0800

Where do my friends find their music? I have a pretty decent music collection. The majority of my...