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A photo essay of a single thought constantly repeating in my head as I planned my tiny  450 sq. studio apartment’s transformation into a “spacious” and as my mom says “more adult”  home.

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Method Consumer Tye Smith’s Purchase Path

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Method and ”The Post-College Young Adult” Consumer Profile Method: ”We are people against dirty.” A decade ago, Method home products turned the cleaning industry upside down through their non-toxic, biodegradable, natural derived plant based products and aesthetically pleasing, minimalist product design.  Method looked at the status quo and knew there was a better way to do business.  Method wanted to create non-toxic cleaning supplies and Method knew people wanted cleaning products they wouldn’t have to hide under their sinks  Method produces daily necessity products and by purchasing Method products over other brands is an easy way to help planet earth and feel that you’re doing your part to make the world a better place. Method quickly brought innovation with their eco-friendly products to a stagnant industry long dominated by P&G and Unilever. Not only did they shake the Cleaning Supplies Industry, they shook the consumer packaging industry to it’s core by their understanding of social dynamics and application of that to their product design.  Method is a revolutionary blend of culture and commerce and style and substance.  I think Method home products should explore targeting “The Post-College Young Adult” consumer because they their at a stage in life where they are ingraining their values, beliefs and behaviors into their lives. They have already been educated on reality and urgency of the planet’s health. And there’s high potential for repeat business as long as it’s available at purchase locations. Method Consumer Purchase Path: http://viewfrombehindthesunglasses.tumblr.com/#/post/19213070687 Visit Method at: methodhome.com

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